Movers & Shakers Q&A with Alison Lancaster, White Stuff Limited
Brought to you by Retailinsider.com and K3 Retail: Alison Lancaster, Cross Channel Director, White Stuff Limited
Brought to you by Retailinsider.com and K3 Retail: Alison Lancaster, Cross Channel Director, White Stuff Limited
It was never supposed to be this way; the store and the web site were going to ignore each other and customers would trade through one or the other, not both. Yet, here we are within a few short years, recognising that on line retail is already having a profound effect on the store and it’s going to go way past Click & Collect.
Brought to you by Retailinsider.com and K3 Retail: Hash Ladha, Group Multi-Channel Director at Aurora Fashions
With retailers keen to know as much about their customers as possible, their relative lack of knowledge about their in-store customers compared to that of their online shoppers may lead them to react in new ways in store.