A recent report from Deloitte on the commercial opportunities in sport for consumer-focused businesses, has some interesting points to make about consumption in the digital age, Clearly, whether they visit the UK to watch the London 2012 Olympic and Paralympic Games or watch it on TV or on line, consumers’ interactions with sport have reached a new high.
K3 Retail has revisited its 2010 report, ‘The Seven Deadly Sins of Multichannel Retail’ and found that retailers have yet to discover the full benefits of multichannel retailing.
Despite an accelerated rate of change of store ownership, as the fortunes of different fashion retailers rise and fall, a recent survey shows, 50.7% of fashion multiples expect to have more stores by the end of 2012 than they started with.
According to research from the Aberdeen Group, currently only 24% of retailers have implemented cross-channel performance metrics into their business. The rest are missing out on opportunities to track and streamline the loyalty process.
