Comments on: Not Letting Bygones Be Bygones http://www.theretailblogger.com/not-letting-bygones-be-bygones/ Sat, 27 Mar 2010 21:40:23 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: admin http://www.theretailblogger.com/not-letting-bygones-be-bygones/comment-page-1/#comment-157 admin Wed, 12 Aug 2009 18:06:47 +0000 http://www.theretailblogger.com/?p=326#comment-157 I certainly think that's a large part of it Becki. The good old days, and companies cleverly reminding us that they are 'reliable old friends'. Interesting that the Drapers article refers to our "fragile consumer pysche" http://tinyurl.com/qmjsty It seems to be Fashion Retail, and department stores with a clear focus on fashion, that are capitalising mostly on this style of campaign. Though obviously Sainsburys, Hovis and Virgin, as mentioned here, have also stepped up the nostalgia. Cadbury too - their bringing back of the much missed Wispa bar was very timely. I certainly think that’s a large part of it Becki. The good old days, and companies cleverly reminding us that they are ‘reliable old friends’. Interesting that the Drapers article refers to our “fragile consumer pysche” http://tinyurl.com/qmjsty

It seems to be Fashion Retail, and department stores with a clear focus on fashion, that are capitalising mostly on this style of campaign. Though obviously Sainsburys, Hovis and Virgin, as mentioned here, have also stepped up the nostalgia. Cadbury too – their bringing back of the much missed Wispa bar was very timely.

]]> By: Becki Rowe http://www.theretailblogger.com/not-letting-bygones-be-bygones/comment-page-1/#comment-156 Becki Rowe Wed, 12 Aug 2009 15:14:51 +0000 http://www.theretailblogger.com/?p=326#comment-156 I thought it was interesting to see Cath Kidston announce growth in both their profit and turnover on Monday. Drapers listed one of the reasons for their success "a trend for nostalgia on the high street". Perhaps in these often uncertain times we yearn for 'the good old days'? I thought it was interesting to see Cath Kidston announce growth in both their profit and turnover on Monday. Drapers listed one of the reasons for their success “a trend for nostalgia on the high street”. Perhaps in these often uncertain times we yearn for ‘the good old days’?

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