Despite many people still unsure about the longevity and future of m-commerce, recent findings by Barclays Corporate suggest that the channel is indeed here to stay, and expects it to account for 4.9% of all retail purchases by 2021.
Retailers’ and indeed, their customers’ needs have evolved dramatically and many ageing ecommerce platforms are simply no longer fit of purpose.
Kicking off a series of interviews with some of the 2011 Movers & Shakers, Glynn Davis from Retail Insider speaks to Sarah Curran | Co-founder – my-wardrobe.com
More and more retailers are focusing on delivery and fulfilment as one of the most important ways to ensure customers stay loyal or don’t drop out before paying.
