Is mobile the link between on line and stores?
Click and Collect has already made the link in the minds of consumers, and mobile will drive it further.
Posts Tagged ‘online’
2012 – The end of high street shopping?…….Never
The prediction that retail sales will grow by only 1% in 2012* suggests this may be a pivotal year for retailers. With a move away from high street and towards online for many retailers – will the store of the future actually have a physical presence?
How online retail is shaping the store
It was never supposed to be this way; the store and the web site were going to ignore each other and customers would trade through one or the other, not both. Yet, here we are within a few short years, recognising that on line retail is already having a profound effect on the store and it’s going to go way past Click & Collect.
What model will retailers follow to get closer to customers in store?
With retailers keen to know as much about their customers as possible, their relative lack of knowledge about their in-store customers compared to that of their online shoppers may lead them to react in new ways in store.
