Maximising the Multichannel Opportunity
Maximising the Multichannel Opportunity: Today’s consumers are presented with – and welcome – a growing number of channels through which they can buy from their retailer of preference.
Posts Tagged ‘retail’
All change as retailers look to integrate stores and online business
News that Wal*Mart is to reorganise its ecommerce business as part of a strategy to better integrate online retailing with local bricks and mortar operations, comes as other retailers make changes in their senior management teams to better reflect the integrated businesses they either have or hope to become.
Going digital won’t save a bad retail proposition
The announcement by struggling store-based retailers that they will develop their online businesses is one answer to the problem but not the only one, and in fact, simply pumping money into ecommerce may not solve the problem at all.
Retail plans for disaster
It’s perhaps too early to say that, following the loss of a physical store, as seen in Tottenham last weekend, the modern retailer can at least know that one if its most valuable assets – customer and order data – is always secure, because it is backed up in real time to head office.
