What we are seeing today is only the beginning. Soon it will be hard to even define e-commerce, let alone measure it. Is it an e-commerce sale if the customer goes to a store, finds that the product is out of stock, and uses an in-store terminal to have another location ship it to their home?
Whatever the state of the economy, there are no brakes being put on innovation in technology.
Brought to you by Retailinsider.com and K3 Retail: Alison Lancaster, Cross Channel Director, White Stuff Limited
Retailers’ and indeed, their customers’ needs have evolved dramatically and many ageing ecommerce platforms are simply no longer fit of purpose.
